We developed a global footwear companies award-winning app, Greenhouse. Driving new trends and youth culture.
The brief.
Our client is a multinational brand and a leader in the sports casual market. They have thousands of stores globally and are partners with the largest brands in product and distribution. Their internal innovation team wanted to launch a private label that could cater to the needs of millennials. The idea was to create a limited-edition supply of niche products that matched market research and hype cycles. The traditional product development cycle took at least 18 months to bring a new line of footwear to market. The idea behind the new initiative was to drastically reduce the time needed for new product development.The client also wanted to use the new label as an “ideas factory”to test new trends, new products and develop data models for large-scale inventory and purchase decisions.
Our approach.
Ascendum was chosen as the sole partner from “idea to implementation.” As an innovation partner, Ascendum worked with various teams to build a pipeline of ideas that could be leveraged to quickly test and implement new product concepts and brand directions. As a result, we developed a completely product brand identity including logo, color scheme, design and presence across web and mobile.The Ascendum team collaborated with the artists’ brand portfolios to develop dynamic campaigns for product promotion and marketing.
Ascendum helped us launch a new product line and it was a winner! We were winners of multiple awards and the recognition is a testament to choosing Ascendum as a partner.
The outcome.
Idea to implementation was deliveredin a company record time of 14 weeks. Ascendum worked with the client’s internal teams to develop a multiple award-winning product recognized with a Top-Five Webby nomination, Hermes Creative Gold Award and Fast Company Innovation by Design honor.
• 35% concept to market time for new products was reduced
• Early trends to optimize merchandise buying
