A redesigned Kroger shopping app.
The brief.
The Kroger app reimagines the shopping experience by making it faster, more convenient, and incredibly rewarding. Users can effortlessly save both time and money while enjoying a wealth of exclusive savings and enticing‚ rewards right at their fingertips. Client imagined tha app to be designed to simplify‚ shopping journey, enhances overall experience by providing personalized offers and easy access to deals, ensuring‚ that every trip to the store is as efficient and rewarding as possible.
Our approach.
We prioritized creating a consistently clean and simple design throughout the app for a seamless, user-friendly experience. Every visual element, from layout to color scheme, aligns with this unified design approach. The goal was enhancing usability and creating a more personal and engaging connection between the user and the app.
Inconsistent CTAs
Differences in font size and color make call-to-action buttons feel disjointed, which can impact user engagement and clarity.
Congested item cards
Too much information packed into a small space makes item cards feel cluttered, making it harder for users to quickly absorb key details.
Overlapping prices
Price tags sometimes cover important information, creating confusion and making it difficult to compare items at a glance.
Unappealing images
The way item images are displayed lacks visual appeal, missing an opportunity to make products look more attractive and engaging.
The outcome.
Our goal was to elevate the visual appeal of shoppingitems and categories, making them pop on the screenand captivate users attention. This transformation creates a more engaging andsatisfying shopping experience that keeps userscoming back for more.
AI enganced
With the power of regenerative AI, effortlessly applying item colors to the background becomes a seamless way to enhance visual attractiveness.
New UI design
Modern style and vibrant colors make the shopping experience more enjoyable and effortless.
Make product appealing
With the revamped item cards, products are now eye-catching and inviting, encouraging users to dive deeper into the app.
