A drug benefits portal.
The brief.
The client launched a new Pharmacy benefit manager to help simplify prescription drug coverage. They needed an intuitive client portal and web interface offering a one-stop location for payers and employer groups to seamlessly interact with a growing suite of tools. The greatest challenge was creating an intuitive navigation system that would permit global access to both new and existing services via SSO. The current system had a very complex and convoluted registration process for multiple services that catered to varying user types. They needed the portal to be executed in a way that feels cohesive, but they lacked control and ownership of the design language and styling for several linked services.
Our approach.
We undertook a complete rebrand of the Pharmacy Benefit Manager (PBM) app and web portal, establishing a modern, user-centric design that enhanced usability while aligning with the client's evolving brand identity. Collaborating closely with cross-functional teams, we introduced new features and refined existing ones to streamline user workflows and improve overall experience. To ensure long-term scalability, we developed a robust design system, standardizing UI components and interaction patterns. This enabled faster development cycles, and ensured visual and functional consistency across the product suite.
Feature enhancements
Introduced new functionality while refining existinguser flows for clarity and efficiency.
Full rebrand execution
Established a modern, user-centric look and feelacross web and mobile platforms.
Design system development
Built a scalable system of components and patternsto ensure long-term consistency and speed.
The Ascendum team is a plethora of exceptional talent. In about a 4 month period, they were able to redesign the portal and mobile assets. That is over 800 combined screens! Not only did they do the redesign, they incorporated new standards that allowed for easier implementation, maintenance, and also ensured consistency across every screen. This was a big win for our team!
The outcome.
The final product delivered a significantly simplified and more intuitive experience for users, reducing cognitive load and making key actions like managing prescription, pricing medication and ordering, faster and easier to complete. The clean, modern interface aligned with accessibility standards and brought clarity to previouslycluttered workflows. The design system played a central role in accelerating the design process, enabling the team to iterate more rapidly and maintain consistency across screens and features. It also streamlined design-to-development handoff, reducing friction and rework while improving build accuracyand speed.
Simplified user experience
Clearer navigation and cleaner workflows made the platform easier and faster to use.
Faster design iteration
The design system enabled must faster design iterations and consistent execution across features.
Improved dev handoff
Standardized components reduced ambiguity, speeding up development and minimizing rework.
