Modernizing learning with AI-driven chatbot.
The brief.
The goal for this project was to redesign our client’s existing website, which featured a chatbot, to make it smarter, more modern, and user-friendly. They sought to upgrade the website chatbot capabilities using artificial intelligence (AI) to enhance the user experience, provide more personalized assistance, and streamline user interactions. These core chatbot capabilities were essential to the success of the project.
Essay Assistant
Create custom tools to help students brainstorm and receive feedback on their college admissions essays.
Ever-Present Advisor
Users needed the ability to chat with the AI assistant from any page on the website. The bot needed to be continually “content-aware.”
Improved Mobile Experience
Optimized UX for a mobile experience. Eliminate overlapping elements, text outside of containers, etc.
Improved Onboarding
Additional options were needed to the onboarding flow, specifically allowing users to progress even if they didn’t have specific colleges in mind or know their GPA.
Our approach.
Our collaboration began with an immersive on-site engagement, where we delved deep into understanding our client’s precise needs and aspirations.Drawing upon the invaluable knowledge realized during the discovery process, the Ascendum team crafted a design that not only met but exceeded our client's expectations.With a focus on creativity and innovation, we transformed their vision into reality, delivering a design that was both refined and aligned with all stakeholder goals.
Restructuring
Acknowledging the essential role of the ever-present chatbot, we had to reconsider the structure and layout of all web segments.
Consistency
There were numerous site inconsistencies, ranging from design elements to fonts.
Treat Web Mobile as Native
Starting from scratch, we made the web mobile design feel like a native mobile app, with a refined user experience (UX).
Improved Onboarding
Focusing on user-centric design, we ensured the UX was simple and streamlined. It was essential that users always knew where they were and how far they had progressed.
The project was fantastic. I had total creative freedom, worked with smart, innovative people, and the task was both interesting and engaging. From discovery to delivery, everything ran superbly.
The outcome.
As a result, we delivered a thoroughly reimagined website, designed with the user in mind and tailored to meet the specific needs of our client and their stakeholders.The redesign was segmented, consistent, and fully branded, enhancing its overall cohesion and reinforcing our client's brand identity across every interaction.
Unique, Branded Visual Design
We delivered a new and unique visual design, presenting a cohesive and distinct brand experience.
Improved UX
The website now delivers an enhanced user experience, offering smoother navigation, intuitive features, and seamless interactions for all site visitors.
Consistency
Now, feeling like a singular entity, the site is consistent, cohesive, and complete throughout the entire platform and user journey.
