With the announcement of Vision Pro, Apple introduced a remarkable, high-end device for VR and AR. Ascendum saw an opportunity to brainstorm and imagine what could be in a variety of industries while learning about Apple's recommended best practices and investigating the new VisionOS SDK.The first industry we focused on was healthcare. What compelling new services could be offered to users?
Our main demonstration focused on a motion mock-up. Camera motion from the original video was tracked and a 3D scene reconstructed with a virtual camera to match the real camera used. With a mixture of warping, animated masks, optics compensation and scaling we were able to insert our own elements seamlessly into the scene. Making them feel like part of the world.For the product concepts our team researched the thorough coverage and guidelines provided by Apple's WWDC videos and Human Interface Guidelines. We took ideas personal to us and expanded on them, such as one of our Creative Directors finding frustration with subpar videos demonstrating physiotherapy exercises. We wanted to explore both concepts that were centered on the user and their needs as well as how AR could expand and create new experiences when dealing with healthcare professionals.
Beyond our motion and SDK demos, we crafted four separate concepts: