A B2B procurement platform.
The brief.
ShakeDeal, India's leading B2B e-commerce and supply chain tech company, transforms enterprise commerce and procurement through proprietary platforms and Ops-Tech infrastructure. Top companies rely on ShakeDeal to streamline P2P cycles, optimize spend, and enhance supply chain visibility and transparency. The task involved a complete rebrand of their materials and messaging to align with an AI-driven approach, creating a flexible style that could adapt across various areas. The goal was to modernize the branding to support this direction while ensuring adaptability across departments or business units.
Our approach.
We crafted a compelling visual USP for ShakeDeal, centered on communicating connection and unity. By leveraging the brand‚ôs name and core services, we developed a fresh identity that honors its legacy while embracing a modernized and interchangeable approach. The new identity seamlessly references the company's original brand while emphasizing its evolved offerings in Supply Chain Solutions, Software, Strategy, and Service. This updated identity is both adaptable and memorable, reflecting ShakeDeal's unwavering commitment to driving value through innovation and customer-focused solutions.
Logo and Brand Identity
A bold logo that communicates connection, links, handshake, and collaboration, supported by a contemporary, premium color palette, modern team imagery, and sleek illustrations.
Tone of voice, typography and copywriting
A direct tone of voice that confidently champions the product, highlighting its strengths and value without unnecessary extras.
Brand Guardianship
Ensuring consistent and accurate application of allcreated assets to safeguard the integrity of the brandacross every touchpoint
Refreshing an established brand presents a unique challenge compared to creating a new one. The key is to retain customer recognition and trust while aligning the brand with a fresh strategic direction. For ShakeDeal, we returned to the core idea‚îdrawing inspiration from connections, collaboration, and the supply chain‚îand extended this thinking‚®across the company.
The outcome.
The updated brand identity captures the essence of ShakeDeal with a distinctive new icon and a modern, stylized wordmark. Together, they highlight ShakeDeal's role as a premier online B2B marketplace. The use of clean, simple shapes in a refined corporatecolor palette conveys professionalism and efficiency, reflecting ShakeDeal's commitment to trust and quality assurance. Incorporating the handshake connection symbol as a prominent graphic element in the logo, it communicates clarity, reliability, and modernity, resonating with clients and customers seeking a professional and efficient ecommerce marketplace.
Presentations
Comprehensive branded templates designed for seamless presentations at events, for clients, and internal teams, ensuring a consistent and professional brand experience.
Event materials
Produced customized materials for team events,including t-shirts, wristbands, and banners, to promotebrand unity and enhance team engagement.
Communications and social
We revamped our event strategy to command attention in a crowded visual landscape, pairing it with a selection of promotional items that reflect our sleek, premium aesthetic. In addition, we developed versatile templates for social platforms to ensure consistent, high-quality brand communication across all channels.
Touchpoints
We supplied assets for various items such as emailsignatures, office materials, t-shirts, notebooks, mugs,and banners, ensuring a cohesive and professional brand presence across all touchpoints.
