A second-screen engagement feature.
The brief.
The company needed a partner to help them build a simple and beautiful video platform to rival all others in the market. They were looking to develop a mobile platform that would offer quality HD video and audio calls with up to 12 participants and desktop sharing. Their team engaged Ascendum for our full-stack custom software capabilities coupled with our expertise with live streaming technologies. Our team quickly created a comprehensive development strategy and delivered a video conferencing app the likes of FaceTime and Skype. The business became popular and our team re-imagined it as a social sharing platform four years later.
Our approach.
- Performance capability for difficult network conditions
- Optimized video streaming for quick load times
- Prefetch and cache content built in to ensure smooth playback
- High quality content promoted and curated by users
- Social integration which rewards users for quality content
- Continuous removal of bad actors from the platform with‚® a cognitive service content moderation and API security
The outcome.
Our teams developed trivia games and an Emoji Drawer feature to support second screen interactions powering a major live streaming sports event in India.Our teams were part of the OTT app development on the Apple TV platform and deployed second screen interactions in iOS and Android mobile/tablet apps ahead of the 2018 edition of the game series. In the trivia game, for every answer correctly provided, there were prizes or offers from sponsors. The app also monitored ad injections, app viewership, and integrated with payment wallets.
- 165 million registered users
- 5 million daily active users
- 1 million+ concurrent users
- 202 million user impressions
- 2.1 billion+ second screen interactions
- 10.3 million concurrent users ‚®(highest recorded)
