A personal finance app.
The brief.
The project was designed to create a mobile experience that aligned with Bajaj Finserv‚ a innovative, user-centric, and forward-thinking brand image. The focus was on delivering a unified, seamless, and engaging interface that empowered users, instilled confidence, and offered a personalized experience. Key features included an intuitive onboarding process for new customers, seamless integration with existing customer flows, EMI approval and rejection processes, digital store activation, and support for personal and home loans. Additional services like property search and NTB card integration were incorporated, ensuring a smarter, liberated payment experience.
Our approach.
We focused on delivering a refined and intuitive user experience, as always. It involved a deep focus on designing interfaces that merged functionality with a high level of usability, ensuring an easy journey for both new and existing customers. Each component was later on developed to simplify complex processes like loan applications and EMI management, while maintaining the brand's disruptive and forward-thinking ethos.
Customer-centric design
Every feature was crafted with the end-user in mind, focusing on ease of navigation and intuitive interactions.
Seamless integration
The design ensured smooth transitions and consistent flows between new and existing customer journeys.
Visual consistency
Incorporated clear visual hierarchies and aligned design elements to create a polished, cohesive look across platforms.
Innovative loan services
Provided robust digital solutions for personal loans, home loans, and EMI management to streamline financial services.
Technology-driven
Leveraged modern technologies and design principles to create a future-proof application that meets industry standards.
The outcome.
Following a successful onsite workshop and a presentation to Bajaj Finserv's CTO, we designed a unique interface that streamlined the display of data-heavy content in a clear and concise manner. The solution was built with scalability in mind, ensuring it could seamlessly adapt to Bajaj Finserv‚ôs evolving needs as they introduced new products.
