A gemstone community app.
The brief.
Jewelry Television is one of America’s largest gemstone and jewelry sellers. They asked us to build a mobile application called “JTV Community”, which is a digital platform that enables the user to collect, document and interact with their gemstone collection.It is also a community hub for JTV and its chosen customers that encourages interactions, competitiveness, knowledge and goods exchange. The platform is designed to encourage content discovery, vault processing, item and user interactions. There is a foundation laid out for
enabling monetization, collaborative behaviors and potentially gamification.
Discovery
The place where user finds new content, browses through other users’ vaults, comments on, rates and adds items to their own collection.
My Collection
Allows user to house their collection(s) of items, where they can catalog, edit, document and search through their collections. The collection is populated automatically from user’s JTV purchases and the relevant metadata that comes from the Gemopedia.
Gemstone Identifier
A quick and easy way to help users identify their gemstones through a multi-step identification process, and store them in Vault/Collection.
Our approach.
We took a strategic, phased approach to development and design, starting with a responsive web app before expanding to a native mobile experience. Our recommendation was to focus on a single content type in the first version, allowing for streamlined development and valuable customer insights with minimal investment. The specific content focus should be guided by targeted research on JTV’s audience.
Business goals were to create a
platform, which:
- Creates an engaging community of JTV customers.
- Drives transactions between JTV customers by leveraging JTV's vast knowledge and purchase history database.
- (Re) engage JTV customers by encouraging them to interact, share information and passion.
- Build a foundation for the future of JTV broadcasting strategy — potentially community driven, decentralized, democratized and thoroughly social.
Gemstone Discovery was a pleasure to help guide JTV through the tough process of launching an unique app. From figuring out the MVP feature set, to creating the UI for Gemstone Identifier, our collaboration proved to be the key success factor.
The outcome.
Gemstone Discovery was a unique platform for JTV customers to catalog their personal gemstone collections. With a core set of features, the application enabled a robust roadmap of exciting enhancements aligned with business goals. The launch of Gemstone Discovery took place at the annual JTV Experience event, giving die-hard fans early access to the application and the opportunity to provide critical feedback.
