Ascendum Parent Company Vora Ventures Acquires Hinge, a Leading Digital Commerce Accelerator
Ascendum parent company Vora Ventures, a U.S. based private equity firm specializing in building B2B information technology companies, has acquired Cincinnati-based Hinge Global, a digital commerce company that works with Fortune 1000 brands to increase their eCommerce revenues. Hinge provides market information, strategy, technology and expert teams to manage overall marketplace business. The investment will support Hinge with continued global expansion, as well as access to data and technology support and services. The acquisition makes Hinge the industry leader and only choice for brands looking to significantly grow their digital eCommerce sales.
Hinge is a true technology enabled commerce company. Hinge is known for its business value to its clients, measured strictly by the growth of client’s eCommerce sales through Amazon and other eCommerce sites, the company’s private distributor network or its direct to consumer offerings.
“Our mission is to accelerate go-to-market strategies for brands, manufacturers, retailers and distributors, and to accelerate rapid sales growth on premier B2C distribution channels,” said Fred Killingsworth, Founder and CEO of Hinge. “The proven success of our customers over the last few years and the demand for digital commerce strategies, services and solutions are significant. The partnership with Vora unlocks an opportunity for Hinge to dramatically increase our investment in commerce technologies and rapidly expand the business footprint globally to better serve our customers. We plan to immediately expand our presence in Seattle, Chicago, San Francisco, London and India.”
Hinge offers a unique “paid for performance” business model where its primary revenue comes only from the success and growth of their clients’ eCommerce sales. Hinge also provides strategy, technology and execution services for global brands and companies across 25 different industries. Hinge has grown rapidly with more than 30x increase in revenues over the past three years.
“We are thrilled to have Hinge as part of our portfolio, which is our second acquisition in B2B commerce space in the last year, “said Mahendra Vora, Executive Chairman of Vora Ventures. “We believe that the B2B2C commerce market is poised for explosive growth globally. Hinge’s proven value to its clients, trusted brand and committed team will benefit from our global resources, strategic and infrastructural support, and business development expertise. We expect Hinge will continue its double digit CAGR for the foreseeable future.”
In 2018, Vora Ventures acquired Shakedeal.com, India’s premier B2B bulk sourcing online marketplace for industrial goods, supplies and raw materials. In 2017, Vora Ventures acquired SourceBits, a leading digital agency based in San Francisco, London and India. With Hinge, it adds tremendous expertise and real-life experience on managing leading digital commerce channels like Amazon, Jet.com and other eCommerce sites.
About Vora Ventures
Founded by industry veteran Mahendra Vora, the Vora Ventures portfolio encompasses a range of companies in the B2B software, services and infrastructure space. Built over 25 years, the Vora Group has an impeccable track record of success and a unique reputation for its values, business savvy and speed of execution. With more than 2,000 employees worldwide, the group provides resources, advice and state-of-the-art infrastructure to its portfolio companies. Vora is also known for its commitment to corporate social responsibility and community support initiatives.
AssureCare, Ascendum, CenterGrid, Zakta, cFirst, TalentNow, SourceBits, Shakedeal and Vora Labs are some of prominent Vora holdings. More information at www.VoraVentures.com.
About Hinge Consulting, LLC
Hinge is a leading digital commerce company that specializes in helping companies and brands increase their eCommerce presence, reach and sales. Hinge provides end-to-end solutions to brand owners, including market analysis, business intelligence, competitive insights, strategy, and execution expertise to effectively manage vendor and seller businesses. Hinge works with companies of all sizes, from global conglomerates to high flying start ups. More information at www.HingeGlobal.com.