Realtime Offer and Analytics Deployment Solution

The Future of Retail is Here and Now

Situation

With the variety of different types of devices and technologies customers support, the way they interact with their environment is changing fast. Many things are getting automated and realtime information is available effortlessly at a click of a mouse. This phenomenal change in landscape is challenging companies to reach out to their customers in a innovative and a differentiated manner. Organizations need to go beyond their traditional comfort zones to engage and retain their customer base

Customer wanted to:

  • Change the way a user interacts with a retail store.
  • Offer realtime information to its customers on their smart devices.
  • Push latest in-store offers to its customers in realtime based on their profile, likes, purchasing history, preferences etc
  • Provide an integrated, personalized in store experience across mobile devices, interactive kiosks and digital signage.

Solution

  • Complete be-spoke Realtime Offer and Analytics Deployment Solution (ROADS) was developed for retailers which retailers could offer to its customers. This application is developed for all types of smart devices running on Android or iOS.
  • State of the art proximity detection technologies including Bluetooth Low Energy(BLE) beacons and geo-fencing combined with robust offer management software and proprietary interface engine and crowd analytics technologies were developed.

Benefits

  • ROADS enabled retailers to send the right offers to the right people at the right time and in the right place.
  • Gave retailers access to reach, and realtime analytics data.
  • Gave deep understanding to retailers of their customers and their likes in order to serve them better and build a stronger relationship.
Realtime Offer and Analytics Deployment Solution