Branding Case Studies.

Creating a new brand identity for ShakeDeal, India's most trusted B2B distributor & procurement solution provider.
Digital Solutions
Branding

A B2B procurement platform.

Shake Deal, Indias leading B2B e-commerce and supply chain tech company, transforms enterprise commerce and procurement through proprietary platforms and Ops-Tech infrastructure. The task involved a complete rebrand of their materials and messaging to align with an AI-driven approach, creating a flexible style that could.
Rebranding the Ascendum identity to strategically align the design with our ethos.
Digital Solutions
Branding

A brand identity redesign.

In 2024, our brand teams set out on a mission to transition from a departmental structure to a unified team, known as 'One Ascendum', leveraging the diverse talents scattered across our organization to form one cohesive and exceptionally talented team. Navigation times dropped significantly.
Creating a brand identity for a location based rewards platform on mobile.
Digital Solutions
Branding

A mobile loyalty program.

Radius needed a strong brand identity after they introduced a groundbreaking location-based marketing technology with a gamified experience for shoppers. The experience guides you to discover promotions as you shop and navigate new products. The approach increased engagement across teams.
Creating a brand identity for a global footwear companies automation integration team.
Digital Solutions
Branding

Retail automation branding.

The Curio design team was tasked with crafting a brand identity for a global footwear companies automation integration team, operating within an industry typically lacking visual excitement. The brief was simply to convey the team's excellence and grant them a distinctive voice in their daily accomplishments.