Content Strategy for Intranets: Part Four—Search Optimization

ascendum
March 18, 2015

Defining Enterprise SearchEnterprise search is considerably different from consumer “transactional” web search and desktop file searches.  Good experiences with web search on Google, Yahoo, and Bing lead to expectations that these experiences can be directly transposed to enterprise search.  Unfortunately,

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Content Strategy for Intranets: Part Three—Analytics and WebTrends

ascendum
March 17, 2015

Web analytic tools can shed light on the degree to which employees engage with content. Content analysis is very similar to marketing, and many of the same tactics employed for public sites will work internally.  It is recommended that site

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Content Strategy for Intranets: Part Two—Common Content

ascendum
March 17, 2015

 As we discussed in Part One of Content Strategy for Intranets, categorizing data is extremely important for storing content. However, an even more important part of content is keeping the content targeted to the audience.Content should be categorized by its geographic

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Content Strategy for Intranets: Part One—Metadata

ascendum
March 16, 2015

Metadata is “data about data,” which is a confusing definition. This term is used frequently in content management.  Whenever metadata is used, efforts should be made to remove this jargon from anything a consumer of information may use, such as

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